Adelaide Crows chairman Rob Chapman, centre, with coach Brenton Sanderson, right, and Graham Dunstan. Picture: Sarah Reed. Source: The Advertiser
ADELAIDE believes the solution to the widening gulf between the barons and the battlers in the AFL lies in a prime-time tax for clubs which are exposed to the biggest audience - Friday night football.
The AFL presidents and the AFL commission met in Melbourne yesterday with a range of ideas - among them replacing the AFL logo on jumpers with a corporate sponsorship.
As a result, a working committee will be formed to continue to find solutions to the growing problem.
Crows chairman Rob Chapman said the answer was most likely to be found in the carve-up of income generated by broadcast rights, the game's richest cash stream.
Because the high-rating clubs have access to a greater audience - while also adding value to the media arrangement - there appears to be a glass ceiling for the smaller clubs.
"It (the broadcast deal) is our biggest pool of revenue, and that's why it makes sense to schedule Collingwood, Essendon, Carlton and Hawthorn in prime time," Chapman said.
"We only get two Friday nights - some don't get any at all.
"Therefore, the strong clubs are going to get stronger and the gap continues to grow.
"I think it's universally agreed by all 18 clubs that we need a competition that any team can win on the day.
"Having said that, you have to do it (equalise funds) without taking away the incentive for clubs to get more members, sign more sponsors, better sponsors.
"There's no one, single, simple solution.
"But we think it's in the broadcast agreement, that we can find a mathematical formula from that pool to compensate clubs that may be exposed to an audience of seven million people instead of two million."
Commission chairman Michael Fitzpatrick said clubs had agreed on a core set of values as the competition grapples with the issues of haves and have-nots.
Club presidents and the commission will meet again in September.
"As a general overview, I wish to say that the submissions we received from clubs were of high quality," Fitzpatrick said.
"Today, with everybody from the competition in the one room, we did reconfirm as an industry and a sporting code that we agree more than we disagree."
The clubs had agreed on the following aims:
COMPETITIVE balance is critical to the competition and code.
FANS should expect that their club will be competitive on any given day.
CLUBS agree on core pillars - the draft and salary cap.
NOT all clubs are or should be equal.
SUPPORT is there for unequal funding of smaller clubs.
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